It seems like I’m posting a lot about the Arri Alexa these days, but that’s only because Arri keeps revealing/releasing tricks up it’s proverbial sleeve. If there was one thing other digital camera manufacturers should note about the Alexa, it’s the streamlined menu system and user-interface. It certainly swayed my opinion on the Alexa. For those without $50k in the pocket, it’s now possible to mess around with this menu system without the camera in hand.

On the Arri Digital website, there is a little applet that allows you to “familiarize yourself with the menu navigation of the new ARRI ALEXA Digital Camera.” Simply click your mouse, or touch your screen, to use it. The description clarifies that it currently reflects Arri’s 2.0 Software Update.

One of the things I really enjoyed about the Alexa was it’s menu navigation and setup. This is a great tool to have instead of simply reading a manual. It is a really intuitive UI and is easy to master. This should be good news for anybody about to shoot on Alexa who hasn’t gotten a chance to get their hands on it. Couple this with some tree structure menu maps and anybody should be ready to go on day 1 of shooting no problem.

Click here to dive into the Alexa Camera Simulator

About the author:

About the author: Evan Luzi is the editor and founder of The Black and Blue as well as a freelance camera assistant.

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